Singapore, 1st February 2006- Pentax Corporation today announced the appointment of Shriro (Singapore) Pte Ltd as the distributor of its digital cameras, in conjunction with the launch of its new Optio range and SLR digital camera in Singapore..

The Singapore launch of Pentax latest range is one of the first in world. Long considered the choice of “serious” camera buffs, Pentax has been making waves with newer, more compact models. Targeted primarily at users in the 18-40 age group, the six digital models are designed to suit different aspects of the young upwardly mobile executive’s needs and character.

The Slogan “for your precious moments” is a clear statement to how much of PENTAX cares for every moment in the lives of each customer and PENTAX commitment to contributing to the betterment of society. PENTAX digital cameras make capturing the special moments of life exciting and fun!